KIA ORA STUD

TOWARDS GENETIC PERFECTION

Kia Ora. Hello. キアオラスタッド

‘Kia Ora’ is a traditional Maori greeting and we warmly welcome you. We breed and fatten Wagyu cattle amidst the rolling hills of Australian bushland near Bungendore, New South Wales. We believe in no stress farming. No pesticides, no dogs, no horses, no motorbikes. Selecting for genetic perfection over generations, we now produce superior quality Wagyu completely free of the breed’s negative traits.

We offer a range of live animals, paddock to plate and genetic material, with one of the world’s largest repositories of semen and embryos from a selection of more than 90 different bulls and 100 females.

Our genetics guarantee your success.

‘Wagyu’ celebrates the breed’s origin with a literal translation  meaning ‘Japanese Beef’: ‘Wa’ meaning Japanese and ‘Gyu’ meaning Beef.

A Brief History of Wagyu

‘Wagyu’ is a literal translation meaning  ‘Japanese Beef’ (‘Wa’ meaning Japanese and ‘Gyu’ meaning Beef). It is a horned breed that can be black or red.

Originating in Asia, the breed started as a cross of British and European bloodstock. Used for their strength pulling ploughs for the cultivation of rice in the 1800s, Wagyu were not consumed in Japan at the time for cultural reasons. Later, eating Wagyu beef was declared acceptable by a military leader, to make soldiers stronger. When the soldiers returned from the war, they also brought back an appetite for beef. The nation was divided, until breeding for human consumption began.

The cattle were first exported from Japan to the United States in 1976: two Tottori Black Wagyu bulls and two Kumamoto Red Wagyu bulls.

Australia’s first Wagyu imports arrived in the early 1990s when Japanese exports expanded, albeit in small, carefully-managed groups due to Japan’s strict control over genetics. Australian cattle breeders, attracted by Wagyu’s quality and value, pioneered crossbreeding with Angus cattle to suit local conditions, eventually developing a distinct Australian Wagyu industry renowned worldwide for premium beef.

Today, Wagyu beef is a national treasure in Japan, as the demand for the highly marbled and quality flavoured beef continues to grow. The consistency and quality of taste and tenderness is due to the maintenance of the bloodlines and confirmed genetic markers for a quality product.

According to the Australia Wagyu Association Australia is the largest exporter of Wagyu beef in the world with an estimated value of boxed production for 2023 of AUD $2 billion. Approximately 80 percent of Australian Wagyu beef is exported to more than 40 countries.

The BENEFITS OF Wagyu

The Wagyu breed has many outstanding strengths:

  • Outstanding beef eating quality
  • High marbling, delivering beef tenderness, juiciness and flavour
  • Softer fat composition: a higher ratio of unsaturated fats providing a healthier beef product
  • Finer meat texture
  • Calving ease
  • Fertility and virility
  • Quiet temperament
  • Versatile adaptation to environments
  • Early female maturity
  • Strong foragers
  • Transport well over long distance

Noel had driven past the For Sale sign along the Kings Highway outside Bungendore, New South Wales, for years. He describes it as a ‘rubbish bush block on top of a hill with run down fencing’. But it was perfect for Noel. He wanted a challenge, a project he could ‘take forward’ and make his own, building it from scratch, and not simply buying a place already farming and in good shape.

The initial appeal of Wagyu was how relatively easy they were to produce, compared with almost any other animal.  Noel didn’t want to be nailed down with animals and be at the farm 24/7, such as during calving when ‘you have to be there for two weeks so you can look after the cows and calves’. Wagyu historically have small calves.

Normally, Wagyu farming is labour intensive. Noel set about creating infrastructure which made producing them less labour intensive. He installed fencing, chutes and dams to deliver plenty of natural water in paddocks which, c0upled with cell grazing which rests the dams, ensures clean drinking water always available. (There were only three dams on the property when Noel bought it; now there are many more.)

Correctly feeding Wagyu is also an important part of the process. Kia Ora Stud is a free range feedlot with an automated indoor feeding system Noel developed. Every steer on the property goes straight to the feedlot after weaning.

Originally thinking he would breed to sell. Noel found there was ‘a hell of a lot more to Wagyu’ than first appeared. He discovered the key to breeding Wagyu was using genetics.  He talked to breeders, vets, scientists, he ‘chewed their ears’ and he couldn’t get enough of it. What could go wrong with the breed? How could we fix it?

Learning that a significant challenge for Australian Wagyu is the small number of seed stock which has led to line breeding/inbreeding, Noel turned his attention to studying the resulting less desirable attributes, known as “bad traits”. A bad trait in Wagyu can refer to any genetic or physical characteristic that detracts from the ideal quality, flavour, or texture of the beef.

He was an early adopter taking on the challenge of  line breeding/inbreeding and focussing on genetics in his breeding programme. Now it’s commonplace to discuss genetics in the industry.

Thanks to Noel’s vision and entrepreneurship, today Kia Ora Stud is a leader in bad-trait-free genetics, animal welfare and land stewardship.